Saturday, October 11, 2008

Logo into Fine Art

Milton Glaser's "I Heart NY" is one of the most recognizable logo's ever designed.

On Michael Surtees "DesignNotes" (http://www.designnotes.info/?p=1529) blog there is a post on Oded Ezer's abstract 3D model based on Glaser's "I Heart NY" logo/poster.  I find this piece interesting because, it takes an extremely simple flat logo and turns it into a 3D fine art sculptor.  It retains the simplicity of the original logo yet is abstracted enough to not be immediately recognizable from a distance or at a glance.