This logo/trademark looks almost animated, like a cartoon.  Here in the states most would probably assume that it represents a company or store specializing in some kind of children's products.  This logo/trademark represents a Japanese store with locations in both Japan and USA.  Jungle specializes in anime (Japanese animation), manga (Japanese comic books), and all things related.  In Japan animation and comic books aren't just for kids; they cover just about every subject.  I like the fun feel of the logo/trademark.  It's unfortunate that there isn't much U. S. produced animation or comic books for adults; perhaps if there were we would see more wacky/fun logos and trademarks for adult specific companies and stores.  And in case your wondering, when I say adult I'm not referring to porn.